The Myth of Core Values- How to Engage People?

22 Jan 2013 by Joseph Tan-


Why are core values important? It is because values form the ethos and culture of an organization and eventually affecting its reputation and good name. Hence, core values reflect a commitment to long-term sustainability. There is the common myth that defining and communicating core values is what it takes to build the culture. Communication is great when it comes to branding but when it comes to building the right culture, the key is consistent employee engagement.



Engaged employees work with passion and feel a profound connection to their company. They drive innovation and move the organization forward. Watch this video to discover the three "engagement" questions which employees typically ask. Your response to these questions will determine the health of the culture of your organization.

Defining core values is useless without the consistent effort of employee engagement.


Watch a video by Joseph Tan!



Note: Joseph Tan is the founder and consultant of Good Monday Consulting, whose mission is to resolve conflict and reduce stress at work, at home and in life by focusing on the root cause of character and developing core strengths. You can contact him at


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