Career versus Calling

November 8, 2012-


During the 1998 World Soccer Championship, Nike ran a commercial with no narrative and only one phrase at the bottom of the screen. The scene begins with a man setting the timer on his watch, opening his front door and starting to run. Suddenly, runners, one after another, representing different countries, begin to appear behind him. Struggling to maintain his astounding position against the world’s best, he pushes past his known limits. The commercial ends with him sprinting down the alley he started on, toward his front door. He runs up the front porch, opens and closes the door, hits his timer button on his watch and slowly walks further back into his house, never looking back. The commercial ends with the phrase,

“What are you getting ready for?”

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